Expand market reach with online distribution channels Report says around 57% travellers worldwide choose their staying options via the internet. So it becomes absolutely mandatory to ensure that your property exists across all OTA channels, Tripadvisor and other similar means. Hotelogix best hotel channel management software allows you to – Connects your hotel to OTA’s and GDS to drive more bookings. Manage rate and occupancy from a single point with two-way connection with Channel Manager. Integrated with ‘Review Express’ to help you collect and manage reviews.
Hotelogix PMS for integrated channel management and to maximize your OTA hotel bookings That’s where Hotelogix powers hoteliers with all the required features to maximize OTA hotel bookings. Hotelogix is a cloud-based PMS which allows you to Take control over your guest reviews by automating the review capturing process Connect PMS with channel manager to avoid manual entries of booking and ensuring the room inventory is updated and available for sale Create customized packages by clubbing rooms and POS items
Hotel pricing strategy for best room/ package pricing Having a right pricing strategy for your hotel is a tricky thing to achieve. Along with static factors like category of room, locality, etc., it depends on dynamic factors as well, like demand, occupancy, competitor pricing and reputation. You need to ensure that your BAR (best available rate) is listed across all the OTAs and you’re promoting attractive deals and packages over these channels.
Channel manager for effective communication between hotel and OTA Having a seamless communication between a hotel and an OTA is absolutely important to build an effective OTA strategy for hotels. Any change in inventory or rates should be communicated immediately to all connected OTAs. Not only this, any booking coming from these OTAs should also be reflected in the hotel database and inventory should be updated immediately. This requires a two-way integration with a channel manager. Optimizing this process of updating inventory at both the ends provides more rooms to be available for selling across all the channels and thus helps in driving more bookings from OTAs. An effective OTA hotel management can reap rich rewards for hotel owners.
Reputation of the hotel (Online reputation management for hotels) Study suggests 88% of consumers trust online reviews as much as personal recommendations. Reviews helps you build good reputation of your hotel in the virtual world. Getting positive reviews also makes your hotel stand apart from the competition and drive more bookings. This makes it absolutely crucial to keep an eye over all review sites and appropriate replies are a must to the positive and negative reviews of the guests.
Leverage the power of social media Report from Eye for Travel reveals that 52% of travellers use social media to plan a trip. Social media pages can be used to attract the visitors by showcasing videos, images and creating shareable content. Videos : Showcasing your hotel infrastructure, beautiful views, service or city Photos : Photos of local scenery, drink, events and happy guests Content : Relevant and sharable content like ‘Top 5 places to visit in a city’, ‘consumer news’ and others. Having a facebook booking engine lets your Facebook followers book their stay on your hotel’s Facebook page itself, thus reducing friction in booking.
Leverage online reviews and comments Reports suggest that 70% of travelers look at up to 20 reviews in the planning phase. This opens the door of opportunities to reach and attract new guests. You should start responding to your hotel reviews whether positive or negative, with good energy. In your comments you can include few interesting things that people can find on your website such as discount coupons, images, videos and so on. This helps in driving prospective guests to visit your website and increases the chance of direct booking. Hotelogix’s integration with Review Express helps your hotels get more reviews in an automated manner. The collected reviews is reflected on Hotelogix Frontdesk and allows you to respond to the comments without any hassle.
Convert OTA bookings into direct bookings Build a customer base by asking the guests to join your subscriber database. This will help you in promoting your upcoming events, special rates, discount and offers that will encourage them to book directly through hotel’s website, thus increasing direct booking. Also, You can ask guests to like your hotel’s Facebook page and run a campaign with special packages/ rates for Facebook followers only. Hotelogix provides you with the report which shows bookings coming from different sources. These reports/ data helps you in planning, strategizing and running promotional campaign as and when required.
Have Best Available Rate on website You should have the best rates available on your hotel website or at least ensure that prices on your website aren’t higher than other external platforms. Hotelogix’s integration with TripTease displays a price comparison pop-up of other booking sites and ensure guests that they’re getting the best possible deal. This actually gives guests a nudge to complete their booking.
Make data-driven decisions If you sell more rooms than your total inventory based on an assumption of no-shows and cancellations, you are bound to face hotel overbooking issues. What you need here is strong and reliable data that helps you take right decisions. Hotelogix cloud-based PMS arms hoteliers with deep insights to make data-driven decisions. Use the in-built reports to easily forecast room rates for seasons, when to reduce room availability and more. All this within a click!