Leverage the power of social media Report from Eye for Travel reveals that 52% of travellers use social media to plan a trip. Social media pages can be used to attract the visitors by showcasing videos, images and creating shareable content. Videos : Showcasing your hotel infrastructure, beautiful views, service or city Photos : Photos of local scenery, drink, events and happy guests Content : Relevant and sharable content like ‘Top 5 places to visit in a city’, ‘consumer news’ and others. Having a facebook booking engine lets your Facebook followers book their stay on your hotel’s Facebook page itself, thus reducing friction in booking.