Channel manager for effective communication between hotel and OTA

Having a seamless communication between a hotel and an OTA is absolutely important to build an effective OTA strategy for hotels. Any change in inventory or rates should be communicated immediately to all connected OTAs. Not only this, any booking coming from these OTAs should also be reflected in the hotel database and inventory should be updated immediately. This requires a two-way integration with a channel manager.

Optimizing this process of updating inventory at both the ends provides more rooms to be available for selling across all the channels and thus helps in driving more bookings from OTAs. An effective OTA hotel management can reap rich rewards for hotel owners.