Royal Crown Group, UAE

Royal Crown Group in the UAE achieves its expansion goals with Hotelogix

About Royal Crown Group

Based in Dubai, Royal Crown Group is a hospitality management firm that oversees multiple properties, including full-service and limited-service hotels in Dubai and Baku. It manages nine properties and aims to grow rapidly by adding new ones.

Challenges

Royal Crown Group used an outdated server-based solution to manage its group operations. However, after a while, the management realized that the solution lacked several features that led to many operational bottlenecks, including:

• They couldn't ensure centralized group operations from their corporate office.
• The solution didn't support their expansion goals as it lacked robust multi-property management capabilities.
• The lack of central-level reports made it challenging for them to make data-driven decisions on time.
• No centralized guest history profile made it difficult for them to understand their preferences. It restricted their capabilities to provide consistent services across properties.
• Not being able to track operation-critical data and hotel positions on the go.
• It didn't help the group become compliant with the Department of Tourism and Commerce Marketing (DTCM)-CID per government-prescribed legislation.

Solutions

Considering its operational requirements and expansion objectives, the management at the Royal Crown Group decided to upgrade to the cloud with Hotelogix in 2022.

Here is what Hotelogix offered the client -

• Enterprise-grade cloud-based multi-property management system
• Mobile Hotel PMS App

"We wanted a powerful and modern cloud solution to manage end-to-end processes across all our properties efficiently. Hotelogix multi-property management was the natural choice due to its comprehensive features, ease of use, and scalability." - Nauman Sami, CEO of Royal Crown Group

Benefits

The Royal Crown Group has been witnessing numerous business benefits with Hotelogix. Some noteworthy advantages include:

• It achieved its expansion goals as Hotelogix's multi-property management system helped the group quickly add and go live with new properties.
• They can now manage operations across all member properties with central control from their Dubai corporate office. It has improved our operational efficiency.
• Hotelogix's centralized guest history allows them to understand guest preferences from their past stays, providing consistent services to exceed their expectations.
• The system automatically sends reports to decision-makers, enabling them to make the right decision at the right time.
• They can track critical metrics, including ARR, RevPAR, Occupancy, etc., on the go, thanks to the Hotelogix Hotel Mobile App.
• Hotelogix's Shared Inventory feature allows them to sell their inventory in multiple ways, helping them maximize occupancy and drive revenue while flexibly meeting today's guests' demands.
• With Hotelogix, the group is now compliant with the Department of Tourism and Commerce Marketing (DTCM)-CID per government-prescribed legislation.

"In 2024, we had five properties under our belt. By 2025, we've scaled to nine properties, thanks to Hotelogix's ability to swiftly onboard and go live with new properties while slashing our IT overhead costs."- Nauman Sami, CEO of Royal Crown Group

"We're blown away by Hotelogix's 24/7 support—a lifeline that keeps our group's properties up and running round the clock, no matter the challenge." - Nauman Sami, CEO of Royal Crown Group