Direct booking V/S OTA hotel bookings

solutions-maximize-direct

Why Hoteliers need to focus on Online Travel Agent bookings

Reasons why travelers prefer OTA hotel bookings rather than direct bookings are-

  • More visibility
  • Cheaper rates
  • Access to customer feedback and reviews

When it comes to maximizing OTA hotel bookings, you must have the answers to some basic questions. Ask and analyze – where are your maximum bookings coming from? Do you attract local bookings or foreign bookings? Which bookings are higher? This helps to understand which should be your prime focus area to develop an OTA strategy for hotels and know whether you need local OTAs or Global OTAs.

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