Online booking website for hotel rooms such as Expedia or Booking.com are referred to as channels, CRS (Central Reservation System), Online Travel Agencies (OTAs), hotel bookers or travel booking websites. The websites and their applications facilitate online hotel bookings for travelers online. Each agent connects with different types of travelers. A hotel’s channel manager software helps connect your property to travelers all across the world.Every OTA is important for hoteliers. The small-sized travel agencies have a connect with difficult-to-reach regions giving hoteliers the chance to boost their property to a larger audience. Such regional channels assist in raising hotel occupancy levels.