Zing Hotels & Resorts in Thailand drives online sales & attains about 85% of occupancy
Property name | Zing Hotels & Resorts | |
---|---|---|
How did they manage operations before Hotelogix: | Legacy system | |
Association with Hotelogix: | Since 2013 | |
Solutions offered: | Since 2022 | |
Solutions offered | Multi-property management system, Mobile PMS App, Channel Manager integration, Booking Engine integration |
About Zing Hotels & Resorts
Zing Hotels & Resorts in Thailand offers 3-star accommodations in Pattaya, catering to diverse traveler preferences. All three properties of this group are strategically located to provide easy access to Pattaya’s attractions, making Zing Hotels & Resorts a suitable choice for its patrons seeking to soak in genuine Thai hospitality.
Challenges
Managing a group of hotels with a legacy solution presented significant challenges for Zing Hotels & Resorts –
- Lack of centralized control over member properties
- No unified clarity over hotel data and critical KPIs
- No real-time integration with Channel Manager and Booking Engine, leading to fewer online sales
- Diminished guest satisfaction with rampant overbooking
- No access to hotel data on the go severely restricted their operational efficiency
- Couldn’t understand guest preferences with no access to centralized guest history
In short, the previous legacy system hindered the group’s ability to boost online sales, optimize occupancy, make data-driven decisions, improve guest satisfaction, and drive overall revenue.
Solutions
To address operational challenges, the management at Zing Hotels & Resorts upgraded its group-wide operations to Hotelogix’s cloud-based multi-property management system in 2013.
Here is how Hotelogix went about helping the Thailand-based hospitality entity –
- Multi-property management system
- Mobile Hotel PMS App
- Channel Manager integration
- Booking Engine integration
Benefits
With Hotelogix sitting at the core of its group operations, Zing Hotels & Resorts has seen many benefits, including –
- Centralized control over group operations, leading to a unified view of all critical KPIs and centralized rate management
- Automated process, leading to significant time saving
- On-the-go access to the hotel position
- About a 7%-8% rise in OTA sales y-o-y and eliminated overbookings, thanks to channel manager integration
- Around a 5%-6% boost in direct sales via the website with booking engine integration
- Improved RevPAR with dynamic pricing that auto-adjusts rates based on occupancy level
- Consistently achieved an occupancy rate of approximately 85% y-o-y
- Making informed decisions as the Hotelogix sends reports to relevant recipients
- Understanding guest preferences allows them to serve them better during their subsequent visits
“Reflecting on the last 10+ years, we are happy with our choice of opting for Hotelogix in 2013. The efficiency of their support team in resolving our issues impresses us greatly.”
– Apichart Devahastin, Group General Manager – Zing Hotels and Resorts