You can certainly lower your price to attract guests and to increase occupancy, but this is not a game for the long run. So, you need to adopt a dynamic pricing strategy to earn more. When occupancy is low, you must offer higher discounts to attract guests, in order to ensure increased occupancy. Likewise, you should have the mechanism in place to offer lower discounts when occupancy is on a little higher side.
Adopt dynamic pricing strategy, grow revenue
