How to maximize your OTA hotel bookings

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OTAs are best sources for you to increase your hotel’s online visibility to a wide range of audience across geographies. Read on to know the strategies you must have in place to generate more bookings via your OTA partners.

OTA hotel bookings definitely hold value for every type of hotelier looking to drive maximum revenue for their business. Reports suggest that around 57% of total travel reservations today are done online and 93% of travelers’ booking decisions are impacted by online reviews. This is changing the dynamics of the hotel industry and a significant rise in the popularity of OTAs can be seen.

Maximize OTA Bookings

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Direct booking V/S OTA hotel bookings - Why Hoteliers need to focus on Online Travel Agent bookings

Reasons why travelers prefer OTA hotel bookings rather than direct bookings are-

  • More visibility
  • Cheaper rates
  • Access to customer feedback and reviews

When it comes to maximizing OTA hotel bookings, you must have the answers to some basic questions. Ask and analyze - where are your maximum bookings coming from? Do you attract local bookings or foreign bookings? Which bookings are higher? This helps to understand which should be your prime focus area to develop an OTA strategy for hotels and know whether you need local OTAs or Global OTAs.

Drive more bookings

hotelogix web booking engine

Important things to consider for maximizing your OTA hotel bookings

There are a lot of factors that should be taken into consideration for maximizing OTA bookings. The 3 most important amongst them are-

  • Reputation of the hotel(Hotel Reputation Management)
  • Channel manager for effective communication between hotel and OTA
  • Hotel pricing strategy for best room/ package pricing

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Hotel Pricing Comparision

Reputation of the hotel
(Online reputation management for hotels)

Study suggests 88% of consumers trust online reviews as much as personal recommendations. Reviews helps you build good reputation of your hotel in the virtual world. Getting positive reviews also makes your hotel stand apart from the competition and drive more bookings.

This makes it absolutely crucial to keep an eye over all review sites and appropriate replies are a must to the positive and negative reviews of the guests.

Improve online reputation

Channel manager for effective communication between hotel and OTA

Having a seamless communication between a hotel and an OTA is absolutely important to build an effective OTA strategy for hotels. Any change in inventory or rates should be communicated immediately to all connected OTAs. Not only this, any booking coming from these OTAs should also be reflected in the hotel database and inventory should be updated immediately. This requires a two-way integration with a channel manager.

Optimizing this process of updating inventory at both the ends provides more rooms to be available for selling across all the channels and thus helps in driving more bookings from OTAs. An effective OTA hotel management can reap rich rewards for hotel owners.

Improve Online Reviews

hotel review management

Hotel pricing strategy for best room/ package pricing

Having a right pricing strategy for your hotel is a tricky thing to achieve. Along with static factors like category of room, locality, etc., it depends on dynamic factors as well, like demand, occupancy, competitor pricing and reputation.

You need to ensure that your BAR (best available rate) is listed across all the OTAs and you’re promoting attractive deals and packages over these channels.

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Hotelogix PMS for integrated channel management and to maximize your OTA hotel bookings

That’s where Hotelogix powers hoteliers with all the required features to maximize OTA hotel bookings. Hotelogix is a cloud-based PMS which allows you to

  • Take control over your guest reviews by automating the review capturing process
  • Connect PMS with channel manager to avoid manual entries of booking and ensuring the room inventory is updated and available for sale
  • Create customized packages by clubbing rooms and POS items

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hotel review management

Customer Stories

Online Hotel PMS System
Camp Eagle,
Rocksprings, Texas

The adventurous retreat has been able to eliminate double bookings and allow their guests...

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pms hotel software
Fountain Inn,
Van Wert, Ohio

The 18-room inn has been rated the No. 1 hotel on TripAdvisor after using Hotelogix...

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Online hotel Motel Management System
Southcliff Hotel,
Kent, UK

With Hotelogix PMS, the 68-room hotel saves 6 man hours per day and has reduced booking errors...

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