To maintain higher occupancy rates, you should be selling more rooms. And to sell more rooms, you need to get more bookings. Now, to achieve all of these, you must have a strong online reputation. Because, good reviews (guest feedback) written across review platforms can influence a potential booker’s buying decision.
Your hotel’s occupancy percentage has a direct impact on your RevPAR. Apart from selling rooms through OTAs, you also need to concentrate on direct booking to increase your occupancy. Here is how a cloud-based PMS can help you sell more -
With an enhanced reputation and increased online visibility, you are now in position to attract more guests. But is it enough to ensure a better occupancy in the long run? Not until you offer top-class services to them and win their loyalty. But, how will you offer them a memorable stay if your staff is busy doing mundane and unproductive tasks? The answer is – adopt a smart cloud PMS.
You must not sell your rooms at a lower price when your occupancy is hovering around 90%, which means you are in demand. It is also not advisable to sell your room at a higher price when occupancy at your hotel is low. You can not even have a static price throughout the whole year irrespective of peak/off seasons. In this case, you must adopt smart dynamic pricing solution to sell your room at a competitive price at the right time to the right guest.
Fixed Pricing for the Hotel Industry:
Now, since we all know that higher occupancy and right room rates (not lowering room rates) are two major factors impacting your hotel RevPAR, you can consider implementing some of the below mentioned practices –
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