Hotelogix Helps Pope's Landing Boost Bookings By 24%

(A case study of Pope's Landing Marina and RV Resort, Alba, Texas, USA)

A Quick Look : As a property with many different room types and options, Pope's Landing needed a comprehensive property management system that would keep everything well organized and running smoothly. Previously, Pope's Landing only took reservations by phone during normal business hours. After learning about Hotelogix online and reading positive reviews from other users, Jody Thompson (Pope's Landing Owner and Manager) decided to implement the property management system (PMS). Thompson was thrilled that this allowed saved time during the day and increased bookings through the online booking engine.

About Pope's Landing :

Pope's Landing is a small resort located on a popular fishing lake in Texas. The property consists of 9 cabin rentals, 8 motel rooms, 2 house rentals, and 3 trailer rentals.

Time Intensive Reservation Process :

Pope's Landing previously relied on taking reservations over the phone or email during business hours, and would sometimes have to extend their day in order to accommodate all incoming reservations. They did not offer online reservations, and felt that business was somewhat limited to the surrounding area.

Selection Process and Implementation :

Thompson conducted a thorough online search for a Cloud based property management system that would streamline the reservation process as well as provide online booking capabilities. Additionally, Thompson wanted to be able to access property information from anywhere, and on any device and found that Hotelogix provided the most functions needed for the best price. Thompson also found that “training was a breeze with its multiple avenues of information (online manuals, videos, tech support) allowing each employee to learn how to use the system in the best way for him or her.” Once everything was put together and live, Thompson began to see the difference.

Increased Benefits and Increased Bookings :

As Thompson states, “Hotelogix has made our lodging stand out from the other lodging options in our area. We get travelers from all over the world so having the ability to book online has made it possible for more people to stay with us.”

• Reservations are now being made at all hours of the day, without needing to extend business hours in order to do so. Automated email confirmations also help streamline and organize the process. According to Thompson, “the ease of use and overall appearance of the online booking system has made our customers enjoy staying with us even more.“
• Staff members can now also pull up customer profiles to provide tailored service based on their guests' history.
• Pope's Landing also uses Hotelogix's reporting functions to better manage and coordinate their housekeeping duties and maintenance schedule: “The housekeeping report has made it so the front desk and housekeeping staff stay on the same page throughout the day, and it is much easier keeping track of maintenance required for each room.”
• Thompson also chose to upgrade from the Freemium to a paid plan to utilize the Facebook booking integration to capitalize on their large Facebook following.
• Pope's Landing has seen increases in their bookings of up to 24.39% in one of the busiest months for the property.

“Overall, Hotelogix gives the most bang for your buck and I would highly recommend it to any hotel looking to keep up with today's technology and competition.”

-Jody Thompson, Manager/Owner