In recent years, hotel metasearch engines have emerged as major distribution platforms to help independent hotels drive more cost-effective direct bookings. Not only this, while working with metasearch for hotels, independent property owners could also significantly lower their OTA dependency.
However, the whole strategy for hotel Metasearch engines is not an easy for independent hoteliers. While with their big marketing budget, large hotels and OTAs can bid for higher positions in metasearch, independent hotels need to be very careful with their Metasearch marketing plan. They need to select the right hotel metasearch engine and have an appropriate bidding strategy to see the desired results.
If you are curious to learn more about hotel metasearch engines and how to leverage metasearch for your hotel, we have just what you need. Our eBook “The #1 guide on Hotel Metasearch” includes key points such as:
- 1. The benefits of hotel metasearch engine for independent hoteliers
- 2. How you should go about investing in a metasearch for your hotel
- 3. Bidding for the right spot in metasearch for your hotel