In recent years, metasearch engines have emerged as major distribution platforms to help independent hotels drive more cost-effective direct bookings. Not only this, while working with metasearch, independent property owners could also significantly lower their OTA dependency.
However, the whole Metasearch strategy is not an easy task for independent hoteliers. While with their big marketing budget, large hotels and OTAs can bid for higher positions in metasearch, independent hotels need to be very careful with their Metasearch marketing plan. They need to select the the right metasearch engine and have an appropriate bidding strategy to see the desired results.
"The Power of Metasearch for Independent Hoteliers",