With summer almost ‘round the corner, it is time to start redefining your hotel’s promotion ideas. As a hotelier you will have to make the best use of hotel summer ideas to grab this opportunity.
Summers make for the most travelled season when it comes to family vacations. But at the same time hot and humid climates can make your guests fussy about the tiniest of things. This is why it is crucial to pay attention to little details that could make your guests feel at ease despite the weather.
We have listed down 6 practical ways to attract hotel guests this summer.
1) Be summer ready
This is one of the most ignored yet basic summer promotion idea of hotels. Be prepared for season in particular. Keep in mind the requirements of guests as per the changing seasons. Your guests are sure to appreciate a wet towel and a cold welcome drink. It also pays to be aware of how summer manifests in your region, since some states (or even cities within a state) tend to be hotter than the others. So design a summer-ready strategy that best fits your region.
2) Market your property by help of promotions-
All your summer time preparations will be in vain if your guests don’t know where to find you. Promoting your summer-ready hotel is very important. Your guests would want to venture outside instead of staying in. Promoting a cozy fireplace in summer, is a bad idea. Talk about exotic locations around your hotel that will appeal guests. It’s the small hotel promotion ideas that often influence a guest decision.
Let’s imagine a family of 3 looking for a hotel to spend their vacations at. Hotels A & B are both summer-ready and have made great promotions too. They both lie near the same price bracket but Hotel B gets selected. Because it had the advantage of a bamboo forest nearby where the child of the family wants to camp at.
3) Customize your menu for the season-
This makes for a very important point during summertime. Food preferences change with seasons. People tend to prefer food that is light on the tummy and refreshing – fresh fruits, lots of different juices, soups and salads, etc. Most big Hotels change their menus with the change in season.
Having a very exquisite spread of seasonal fruits and veggies is a smart way to attract hotel guests this summer.
4) Take care of your presentation, online and offline
How to prepare your hotel for the summer? A question that bothers all hoteliers. Make sure you send in the right summer vibes in your presentation, both online and offline. Make sure your websites talk about packages and offers that make you have an edge over others.
For example, having a tropical theme where employees in Hawaiian print shirts and serve coconut water to your guests. Get innovative and give your guests a summer vacation experience that they will not only enjoy but also cherish!
5) Include games and activities that are summer friendly
Summers will be the time when your guests spend most of their time outdoors. While designing outdoor activities for your guests this summer, be mindful of the not exposing them to too much sun. Early mornings and late afternoons are best for outdoorsy activities like hiking, trekking, picnics, etc, that involve prolonged sun exposure. Make sure water dispensers are visibly placed at multiple spots in your property. This will help your guests quench their thirst without having to go looking for water every now and then.
6) Encourage family or alone time
Be smart to make the best of this opportunity and include family packages to attract hotel guests this summer. Plan in advance which amenities would be best suited for families with kids. Look out for fun activities that can include everyone in the family, in and around your hotel.
These are some of the best hotel summer ideas that will help you attract hotel guests this summer. The trick is to keep it simple, fun and practical such that families staying at your properties will feel at home, but will also be blown away by the guest experience!
Watch out for more summer relevant content from Hotelogix!
This article was originally published in HotelNewsResource
"6 Most Effective Summer Marketing Ideas for Hotels",