Mobile hotel apps are indeed redefining the guest experience. As customer service holds utmost value in the hotel industry, the necessity to engage, interact and attract is vital. Guests are looking for convenience at their fingertips. The significance of mobile hotel apps hhas grown rapidly in the recent times with more and more hotels turning to them.
The good news is, mobile apps in the hotel industry help make a difference for not only guest experience or management but also for transactions. Here are the details as per statistics mentioned in the Travel Flash report by Criteo–
- 1. Up to 80% of last-minute bookings are made on mobile devices
- 2. The conversion rate on app is 5 times higher than on mobile web
That’s says a lot about its importance! Welcome to the new era of mobile apps in the hospitality industry. The world is going mobile and if you haven’t yet upgraded your hotel to one, let’s find out why you need to do it, now!
Benefits of Mobile Apps for Hotels
Picture this: A guest who has had a long journey would find filling up forms at the front desk a tedious task. Waiting near the front desk to submit ID proofs before check-in is a time-consuming thing, which many of the guests would not like. The hotel industry therefore must constantly evolve to ensure customer satisfaction is at the top of the agenda. Would a visitor book a room at your property for the second visit? The key lies in creating a smooth experience. Today’s guests expect to use their smartphones to perform a variety of tasks including hotel bookings, check-ins and more.
The personal connect: Hotel management apps are a direct connection between the guests and the hotel. All your guest needs to do is to use the smartphone and open the mobile hotel app to check-in to the hotel. The app provides notifications in seconds with information related to room check-in, welcome message, booking details, places to visit, and more. The smartphone can also give direct access to the room without the need to stop by at the front desk. An app being more personal, allows your hotel staff to connect with guests directly and manage requests smoothly.
Live updates via a sound communication channel: A hotel management app gives you the chance to send direct push notifications. You can use the app to build a robust communication channel that keeps guests updated about the property’s offers, deals, and more. Guests seeking to upgrade rooms or book an additional one can find the relevant information right in the app. This acts as a multi-channel communication tool where in guests can place their requests, order food and do much more.
Engage with guests better, build strong brand loyalty: Brand loyalty is one of the ways to ensure you have a steady stream of repeat visitors. Use the mobile hotel app to allow bookings, and to offer instant loyalty program rewards. You can seek guest feedback that gives you a window to improve your hotel’s performance. Technology here, is useful to engage guests, serve them better and ensure they remain loyal to your hotel with a focus on driving direct bookings, and repeat business.
For e.g.: members of the Hilton loyalty program can find and book rooms at over 5,000 Hilton properties worldwide from the in-app promotions. A “digital key” function allows guests to access their rooms bringing in convenience to their smartphones.
Boost efficiency of staff: The significance of mobile apps is definitely large for guest satisfaction. But, how can you ensure faster and prompt guest service? Mobile apps are the perfect tool for your staff to carry out requests, keep an eye on the administration, review bookings, check Point-of-Sale billings, and carry out a host of tasks via a central dashboard. A mobile app would easily help you find out pending guest requests that need immediate action. In short, you can mobile enable your staff to increase their productivity.
Get detailed analytics: With a hotel mobile app in place, your hotel’s top-level managers can get quick access to detailed reports. The app lets you to speed up your hotel operations with detailed view of hotel position, no matter if you are on the go. You can use the analytics to understand what guests want, where you need to improve, your peak seasons, and more.
Language adoption: Often, international travelers face issues when they travel to regions whose language is unknown to them. A mobile hotel app that is available in a language preferred by your guest, creates a positive impact. This feature can act as a USP for your guest to book a room at your property for the next visit!
"6 benefits of Mobile Apps for the Hotel Industry",