Reliable and integrated system for emergent business
A Case Study of Playa Karolia, North Columbia
A SKIM
PROPERTY NAME
Playa Koralia LOCATION
Santa Marta, North Columbia
FAVORITE FEATURE GDS connectivity and efficient Front desk.
WHY HOTELOGIX
Web Booking yielded higher rates, as customers could easily book online.Biggest asset was an efficient reservation process.Many-folds in direct booking revenues.Got a reliable, integrated system to fulfill their growing demands.With integrated online reservations, anytime anywhere access benefit. They pay per booked room night, a module suitable for small and seasonal hotel.
Luxury and nature defines Hotel Playa Koralia, situated in Santa Marta, North Colombia. An exotic boutique resort with 19 private bungalows on a secluded stretch of the Caribbean Riviera, Koralia enjoys immense popularity among Latin American celebrities such as pop star Shakira and model Natalia Paris.
"Hotelogix has proven to be a deep and powerful solution. It has allowed us to make the leap from hand-written ledgers and reservation books directly to the forefront of Cloud driven PMS technology,” says Ethan, the hotel owner.
The hotel, with its minimalist charm and luxurious facilities such as spa, open-air bar, and a host of adventurous activities such as nature walking, hiking, and trekking, started using Hotelogix from 2010.
Management wanted a better control of the system
The manual system used at Playa Koralia could not handle their rising business demands. Reservations could not be tracked or monitored, and with the growing guest list, management wanted better control over their Property, their payments, and other operational transactions. With no reporting system in place, it was even harder to regularly analyze business performance. This was a challenging situation and they began to look out for a reliable, integrated system to fulfill their growing demands. One crucial requirement was to be able to manage all operations efficiently, even while travelling.
Ethan added, “I have been searching for an appropriate hotel management solution for several months when I came across Hotelogix. With its web-based platform, we are able to access our business from anywhere and at anytime.”
Transparent system, instant access, happy business
Playa Koralia implemented Hotelogix PMS and Web booking engine. It offered robust features for Hotel Management, along with integrated online reservations, anytime anywhere access benefit, and extensive operations management. The direct result was the improved service levels and a significant drop in their manpower requirements.
With the system, the hotel has been able to improve their efficiency while managing all work centrally and organize the guests into specific rooms more effectively to maximize occupancy and profit.
They have chosen to pay per booked room night, as this module is perfect for their small seasonal hotel. They claim that their occupancy always pays for the service.
“We have chosen to pay per booked room night. This module of Hotelogix has proven to be a deep and powerful solution for us, also we gained constant and clear picture of reservations accessible from anywhere,” Ethan says.
Their online average daily rate has increased, a perfect picture
Playa Koralia has experienced increase by many-folds in direct booking revenues since using Hotelogix Web booking engine. Their online average daily rate has increased and Web booking yielded higher rates because guests could easily book online with immediate confirmations through credit card deposits.
The immediate elimination of double bookings and deposit errors also helped. The biggest asset was an efficient reservation process that eliminated the possibilities of mismanagement. The hotel has also improved its customer service.
Loving the customer service Ethan added, “I had requested some modification of occupancy report and forecasting and I have to admit that the customer service does an excellent job!”
Conclusion drawn
Playa Koralia achieved better control over the business by being able to check the property anytime and from anywhere, thanks to cloud-based web solution. All of this was achieved without making any significant investments and the system paid for itself from the first month onwards.
It continues to enjoy the benefits from this centralized system. However, as the owner would like us to believe, there is nothing more important in hospitality business than to get rid of operational headaches and focus on the experiences of the guests. “We got rid of headaches and stress caused by human errors in our business! This system has fulfilled our expectations and continues to make our business more efficient day by day,” added Ethan.
About Hotelogix:
www.hotelogix.com
The Hotelogix Management System is an easy-to-adapt and simple-to-use solution that offers everything
a hotel might ever need to run your hospitality business smoothly. It is a perfect software-as-a-service
(SaaS) solution aimed at businesses that want to reduce overhead costs and use “anytime, anywhere”
access to their advantage.
