Originating from a mathematical sales model within the airline industry, the concept made its way into the hospitality industry as Hotel Revenue Management in the 1990s. Marriott International was one of the first major players to introduce this concept into its business strategies. Hotel Revenue Management has grown in importance ever since.
In earlier days, all data was evaluated manually by the Hotel Revenue Management. Over the years, more elaborated Revenue Management Systems (RMS) were designed to facilitate this process. However, The advent of internet in the 21st century along with the rise in OTAs has added another dimension to this field making traditional Hotel Revenue Management much more complex. Demand patterns have become much more unpredictable, while increasingly dependent on user generated content, especially reviews.
In light of these developments, we would like to present Current trends in Hotel Revenue Management in our webinar on 28th February 2017. Moreover, in collaboration with BookingSuite we will also shed light onto the next generation revenue management practices for Hotels to adopt.
The Webinar would cover:
Revenue Management in today’s hospitality industry
Common revenue management challenges faced by hoteliers
Using technology to combat these challenges
Role of Property Management System in Revenue Management
Developing a unified culture to drive better revenue
Who Should Attend?
Non-RM function like General Management, Sales & Marketing team, Front desk managers & Reservation Managers who collaborate with the Revenue Management team
About the Presenters:
Idan is the Global Commercial Manager at BookingSuite (division of Booking.com). He comes with a solid hospitality background of 15+ years. He has dabbled with Sales, Rate Management and more, bringing in an all-round experience in hospitality management.
Kumar is the founder and CEO of REVOPT, a revenue optimization solution provider for the hospitality industry. He has 20+ years of revenue management experience, a keen eye for numbers and an in-depth understanding of new technologies in the hotel sector.