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Hotelogix & ProTurismo Announce Partnership To Shift Colombian Hotels To The Cloud Platform

Jun, 2016

Hotelogix & ProTurismo Announce Partnership To Shift Colombian Hotels To The Cloud Platform
Hotelogix and Proturismo have announced a partnership to help properties in Colombia switch to the modern, cloud platform. The leading hospitality consultancy have tied up with the region's Chamber of Commerce and organized a summit on the 16th of June to spread awareness about the benefits of cloud computing and address any concerns hoteliers may have regarding the migration process. The speakers will also discuss key takeaways from Caribbean hotspot Aruba's rise to prominence as a leading tourism destination.

In-premise systems, still used by a number of properties, are no longer capable of supporting the growing needs of hotels in today's fast-paced environment. The systems also demand large upfront costs and require high level of maintenance, contributing to significant overhead expenses. Cloud-based systems eliminate all these costs as the system is housed in an off-shore cloud server. Moreover, this allows hotel owners to access the system from anywhere in the world with an internet connection and computer. Cloud technology also allows hotel owners to take advantage of the numerous online distribution portals available without any of the risks associated with managing inventory on so many platforms – real-time integration eliminates double-bookings and owners can update rates across all channels from a single point-of-control.

Proturismo intends to develop hospitality and tourism in the region by educating small and mid-sized hotel owners about these limitations of in-premise systems. With tourism in Colombia growing annually, the organization decided that a collaboration with Hotelogix was the right move. The global PMS provider's cloud-based solution is specifically built for small and mid-sized properties, and can be implemented quickly in a short span of time. The joint partnership has already started enabling properties in the region to experience the benefits of the platform – as in the case of the Solar Villa, a seven room bed & breakfast that switched to the cloud a week ago. "SME is a growing segment and these hotels need a solution that will help them raise their quality of operations and at the same time reach international markets to expand their reach outside the country – Hotelogix offers the perfect solution for these needs," said Freddy Vargas, director of Proturismo.

With clients in over 100 countries, Hotelogix have been providing cloud-based management and distribution solutions to independent and group accommodation providers, enabling them to access enterprise-level tools at an affordable rate. The company also provides subscribers with a free channel manager, enabling clients to gain global visibility by connecting to premium OTAs such as Expedia, Agoda and more; allowing small and mid-sized properties to compete with much larger brands.

"SMEs make up the fastest growing segment in hospitality and their need for an efficient, comprehensive solution cannot be ignored. Our vision has always been to empower these properties by providing them with a powerful cloud-based PMS capable of rivalling systems used by the evolved brands, and we believe that our partnership with Proturismo gives us a fantastic opportunity to help this segment grow in Colombia," said Aditya Sanghi, CEO and co-founder of Hotelogix.

Cloud-based systems will be the only viable option for hoteliers looking to stay competitive in an increasingly congested marketplace and properties joining the cloud sooner will have a distinct advantage over those that continue to ignore the platform.

About Hotelogix

Hotelogix is a unique, cloud-based, end-to-end, hospitality technology solution, built to seamlessly manage hotels, resorts, serviced apartments or multi-location hotel chains, by providing a single window to manage all hotel operations and bookings (online and offline). Hotelogix is currently used by properties in 100+ countries.

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