As a property-owner, it is very likely that you have come across the issue of rate parity, particularly if you have been distributing your room nights across multiple sales and distribution channels. A common issue most property owners or managers face is making their discounting targeted and ensuring that it doesn’t compromise the
For most hoteliers, offering highly-discounted, last-minute rates is a sign of desperation or an indication that they are seriously struggling to maintain appreciable occupancy levels. As a result, the last-minute travel niche has been conventionally neglected. Often referred to as Flash Sales, last-minute sales are seldom interpreted as a mainstream source of revenue.
In our earlier submissions (Part 1 & Part 2)*, you became acquainted with what it takes to analyze a hotel management system before buying it. However, we would like to highlight some often-neglected aspects that could further benefit your decision-making. This is particularly useful for first-time PMS purchasers/buyers:
“2012 is being regarded as the year of the Eco-friendly Traveler. People from the US and Europe are increasingly seeking hotels with an ecologically-conscious sensibility”
Recent surveys have put forth some startling facts which underline that travelers are ready to help a hotel reduce its carbon footprints. Just consider this—majority of
“Nearly one-third of social media users have used a mobile app to find good prices for flights and hotels, and 15% have downloaded an app specific to a certain trip, according to a survey by the market research company Lab42.”
Travellers like to be informed before their staycation/vacation. In an age where