Majority of people look for online reviews before buying a product or choosing any service. Since businesses today are largely dependent on the internet, online reputation management is today critical for every industry or public figure. But it becomes absolutely mandatory for hospitality industry. This is because consumer behaviour and booking pattern has changed greatly and will continue to change at a rapid pace. Everything is searched online based on ratings and reviews as it is extremely convenient to compare offerings, quality of services and best deals provided by different vendors. Thus, reputation management becomes crucial for every hotel, restaurant and other wings of hospitality sector. Let’s dive into the reasons why proactive hotel management is calling hoteliers to play a bigger game.
Reputation management is not just confined to luxury or high end properties but is imperative to any hotel, anywhere across the globe. Hoteliers are using reputation management tools that aggregate, organize and score review data from various platforms. Reputation, recommendations and reviews (online) are driving more bookings than any other factor. To put together an effective reputation management strategy, give adequate training and motivate staff to handle negative feedback and turn it into a positive one. Build up a professional hotel reputation management team that keeps tracking your reputation all over the web. The very success of your hotel business is hugely dependent on it.
“It takes 20 years to build reputation and 5 minutes to ruin it,” Warren Buffet.