Does your Hotel have Enough Reviews to get you Views?

Guest Reviews

Did you know?

More than 90% of travelers book a hotel based on positive reviews as they trust advice of co-travelers instead advertisements

More than 90% of travelers won’t book a hotel that has negative reviews’

 ‘44% of online reviews play a big role in influencing whether or not to book the accommodation

Online reviews can increase hotel bookings up to a quarter

(Source: appatrip.com)

Guest reviews are definitely gaining momentum and online review sites such as TripAdvisor play a big role in driving trust and credibility for an independent hotel. An independent hotel with limited budgets and resources would earlier not get as much online exposure as a branded chain. But, reviews have acted as game changers for small independents as they give them a chance to get equal exposure as brands.

More and more travelers are now relying on reviews before making a booking. The below infographic showcases how reviews are playing a dominant role in influencing travelers and impacting the hotelier’s business.

reviews_infographic

TripAdvisor’s Popularity Index algorithm works on the quantity, quality and recency of reviews. Thanks to technology, independent hotels now have a lot of scope to work on these three factors and compete with the brands.

Hotels can maximize reviews using automated review collection tools that can help them collect up to 30% more reviews. Independent hotels need to view technology as a strategic way to drive business rather than just a tool. For example – by automating review collection, an independent hotel can free up its staff time that can be utilized to improve guest satisfaction, which in turn can lead to more positive reviews that can again drive bookings.

Generating more reviews, higher quality reviews and fresh reviews should be an integral part of a hotelier’s strategy as an independent hotel can no longer afford to ignore the power of reviews.

Explore Hotelogix’s integration with TripAdvisor Review Express and more services

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"Does your Hotel have Enough Reviews to get you Views?", 5 out of 5 based on 1 ratings.
  • For every hotel reviews are very important because
    based on reviews customers choose the hotel rooms.For more information
    http://goo.gl/KdKYdZ

  • Amber

    Hello,
    Its absolutely correct if someone wants to check the rating of any hotel industry the customer check the reviews first then only decide to check in. The hotel industry can go for a online survey for guest evaluation, customer satisfaction, hotel satisfaction, dine-in restaurant, customer requirements. The guest feedback result of their experience can be shown on the hotel websites or on tripadvisior.

    Survey
    for Business software seeking to understand the experience of the customers regarding
    Guest Services, Front Desk, Guest Room, Lounge and Room Service in the hotel
    and restaurant.