Social media is an integral part of the hospitality industry as travelers consider these online channels for advice, recommendations and feedback from fellow travelers. It is hard to ignore this growing trend as social media can drive sales, enhance visibility and improve guest loyalty.
Social media also holds the ability to decide the fate of the – like hotels that regularly update their pages and respond to followers are believed to be more credible than the ones who don’t. Especially for independent hotels, social media is a free marketing tool. It is easy to update and maintain the accounts without involving many resources.
Take a look at this infographic that shares some of the best practices on social media for independent hotels.
Hotelogix recently released an e-book on social media sharing the 9 best practices for independent hotels to rightly engage guests and boost their business.