Property management systems have made great strides in the hotel industry. They have streamlined the booking process, and even legacy systems can help to bring struggling hotels out of the abyss. With reducing the amount of manual entry, manpower throughout the business is freed up for more vital tasks and the hotel has a chance to grow. But in a rapidly changing industry, hoteliers should always be looking towards the future. What is the next trend or technological innovation that will drive business further?
While those new tech gadgets or software systems may still be a pipe dream, there are a few features that help to drive business.
- Mobile applications. Many hotels offer last-minute booking deals on mobile applications and the ease of booking attracts throngs of tech-savvy smartphone users.
- Social media. Think outside the box when it comes to using social media platforms. Using Facebook and Twitter to talk about making bookings may be a little passé. Use Instagram or a Vine video to show the activities and scenery of the city and the quality of your property.
- Tailor guest experiences. While many PMS are remembering guest preferences, they can go a step further and tie in loyalty programs. The standard of service is being raised and every hotel should perform like a luxury hotel.
- Become sustainable. While cost, service and convenience will continually play a role in a customer’s decision-making process, so will sustainability. More people are becoming environmentally conscious and they want the businesses they support to do the same. You can help reduce waste by closely monitoring energy use and housekeeping.
Whether you look to software and gadgets or innovative ideas to drive your business, always keep one eye on the future. In an industry as fast paced as the hotel industry it never hurts to think of what the future may bring.