Twitter, Facebook, Hotel Websites, Trip Advisor, Agoda.com, Booking.com and the list really does go on. With the numerous and still growing number of social media options in the hospitality industry, how much time, energy and resources should one allocate to social media and brand building?
One definitely needs to be out there, because online marketing and social media channels are at the core of the global marketplace in today’s technological era. Customers have become very tech-savvy and tend to research a hotel extensively before finalizing their bookings. A bad review or experience is visible to anyone with access to internet and can easily destroy the reputation of a hotel. Also while posting either a grievance or compliment, customers definitely feel the need to be heard and responded to when they share their feedback.
It may not always be practical for small and mid-sized hotels which have limited manpower to monitor all the social media channels in which they have visibility, but neglecting any experience especially a negative one can create a ripple of adverse effects for the hotel.
So how does one go about identifying the best practices to adopt to get the maximum value from this medium as well as manage online reputations?
Check out the following Webinar, where guest speaker Avijit Arya, CEO at Internet Moguls discusses and gives pointers on how Hospitality businesses can effectively leverage Online Marketing and Social Media Channels for boosting business. He is a globally renowned speaker, writer, columnist on social media and online reputation management. http://hotelogix.com/role-of-web-marketing-and-reputation-managment-for-hospitality-form.php