Hotel has distinctive elegance, that was built in 1915 for a rich political leaders and was re-made in 2007. Baucis hotel is a semi luxury boutique property offering various activities such as Tango lessons, Bikram yoga and city tours. Hotel offers other luxurious services like SPA, and Jacuzzis and every other convenience for travelling executive and tourists.
Challenge
Hotel Baucis , an independent hotel located in the highly competitive Buenos Aires market, faced the ongoing challenge of competing with branded properties and well known independents in the area.The Hotel which has a niche in the travel market was looking for a hotel system that would provide management with anytime anywhere access.
Management was working on online strategy that would differentiate it from the competition , expand its online business and increase profitability.As part of its strategy the company sought to increase direct consumer business with an online booking solution that could communicate the essence of its guest experience and offer a simple but powerful guest interface for booking and where in they can also offer other services over web.On the GDS the company;g goal was to win back its fair share of business within the local marketplace.
It was important for Baucis to partner with a company that could provide a good solution and support.Baucis hotel started to search for software that would be accessible from anywhere by simple use of Internet or phone.They wanted a solution that would not only allow them to manage but also conduct operations remotely and also system allowed them to accssee all MIS either over a internet or through iphone or blackberry.Patricia owner of Baucis wanted a system that would not have high License cost and also help her save cost on II and at same time would be easy to deploy and learn.
Approach
Baucis hotel implemented an integrated Web Booking ,Pms,POS and GDS distribution solution from Hotelogix. Hotelogix deployed within a weeks time and hotel by end of two months was using 70% of system features.
Together the solution creates a powerful combination of knowledge and technology to drive hotel operations and revenue. Hotelogix was particulary well suited to Baucis needs and through it online solution it helped build brand identity and increase online reservations, Baucis was able to integrate hotel packages, other services and rates along with offering multi currency, room photographs, captivating descriptions and also made use of email marketing tools and multi language support.
Hotelogix creates a fully interactive experience that converts shoppers to guests and increases revenue per stay. Hotelogix featuring its advanced booking engine integrated with PMS allowed auto management of inventories and distribution for Web engine and GDS.System at same time allowed Baucis hotel to infix all departments and operations like POS,Housekeeping,Front desk." Patricia-Owner Baucis says this allowed them a better control on departments".Baucis hotel did not have to make any changes to network or systems as system did not require any high configurations and only needed a basic machine with browser and internet..
Results
Baucis hotel results were quiet impressive after implementing the Hotelogix Solution in 2010. The hotel experienced immediate performance improvement . a 20% increase in average monthly website and GDS revenue . Hotel could improve its pricing strategies , optimize GDS media and maximize iterate opportunities.At the same time , website average daily rate (ADR) increased. Web booking yields were higher because guests could easily search availability and buy a room category thats fits their need rather than cheapest price.
Guests also reported that it was easier to book using the booking engine. "Patricia says Hotelogix comprehensive and innovative solutions have enabled our hotel to develop a strong brand identity , expand our GDS and direct consumer business, save on our IT and support costs" a remarkable achievement , especially in a highly competitive market.
Patricia- owner Baucis is especially happy with Cloud based technology that hep her access they system from anywhere and anytime and also the way she can access hotel operations and reports over the internet and her phone.With the growth in revenue ,savings in IT and seamlessly management of operations delivered by Hotelogix solutions, baucis Hotel now considers Hotelogix an integral partner in enhancing their brand and enriching the guest experience.
The Hotelogix Management
System is an easy-to-adapt and simple-to-use solution that offers
everything a hotel might ever need to run your hospitality business
smoothly. It is a perfect software-as-a-service (SaaS) solution aimed
at businesses that want to reduce overhead costs and use
“anytime, anywhere” access to their advantage.
